Jasmin Riccius riding through the Moroccan desert with race number 195

Rally Rider · Luzern, Switzerland

Road to Dakar 2028

NEXT RACES 1000 Dunas, Addax Rally

SUPPORTED BY

The partners who make the Road to Dakar possible.

Jasmin Riccius at the start of a rally

ABOUT ME

Jasmin Riccius

Rally Rider

Date of birth
29.06.1991
Nationality
German
Residence
Luzern, Switzerland
Profession
Project Management

ACHIEVEMENTS

Results

18 results since 2019, 11 of them a win.

  • Italian Champion
  • European Champion Women
  • 2nd European championship 450ccm,overall, against the men
  1. 2025 European Championship 1st women, 2nd 450ccm FIM
  2. 2025 Baja555 Romania 1st women, 3rd 450ccm FIM
  3. 2025 Hellas Rally 1st women, 2nd 450ccm FIM
  4. 2025 Rally Galacia 1st women, 4th 450ccm FIM
  5. 2024 Italian Raid TT Championship 1st
  6. 2024 Italian Motorally Championship 1st
  7. 2023 Italian Raid TT Championship 1st
  8. 2023 Italian Motorally Championship 2nd
  9. 2023 Wild Woods Extreme Bronze 2nd
  10. 2023 Hellas Rally 5th overall (after day 4)
  11. 2022 Italian Motorally & Raid TT Pieve di Teco 1st
  12. 2022 Hellas Rally 2nd
  13. 2021 Rallye du Maroc 3rd
  14. 2021 Italian Raid TT Championship 1st
  15. 2021 Italian Motorally Championship 1st
  16. 2021 Red Bull Romaniacs Iron 30th overall
  17. 2021 Hellas Rally 1st (8th 450ccm)
  18. 2019 Swiss Enduro Championship 3rd

Results marked FIM are the overall classification - women and men in one ranking.

The Goal

ROAD TO DAKAR 2028

As a late starter on the motorcycle, I was told what all I can not do. But what they did not know: "everything is jessible"! I'm a person who does everything with 100% focus and passion, because that's how I get the most enjoyment out of it and anything else would be a waste of life for me.

The Dakar is the ultimate race for me with the demands on driving skills, navigation, management of energy reserves as well as the mental challenges.

The Dakar is a race where you can never predict what will happen, what result you can achieve or if you will even finish the 14 days and 8000 km race. My goal is to prepare as well as possible. That's why I don't want to rush into anything, and I want to see my training through to 2027.

Jasmin Riccius on a rally stage above a wide valley
  1. 2026

    A New Chapter

    2026 marks an exciting new chapter in my journey toward the ultimate goal: the Dakar Rally. After years of competing in Italian and European races, I've made the decision to shift my focus almost entirely to what lies ahead in the desert.

    Aside from one or two selected European races, I swap the tracks of Europe for the sands of Africa - dedicating myself to intensive training in Morocco, Tunisia, and Abu Dhabi. My mission is clear: to master the dunes, navigate vast desert landscapes with precision, and build the endurance and mental strength required for the world's toughest rally.

    On the menu: Baja Aragón, Rallye du Maroc (World Championship round), and the Addax Rally for navigation. Planning is ongoing - more races will be added.

    The Road to Dakar continues - with passion, grit, and relentless determination.

  2. 2027

    The goal is on the horizon

    I'll enter the second qualification round at the Abu Dhabi Desert Challenge, close the remaining items on my Road to Dakar checklist, and refine any skill that still isn't razor-sharp. I'll also take a deep dive into mechanics and repairs so I can fix the bike with whatever I have on hand — even under rally conditions.

  3. 2028

    Dakar Rally

    Dakar always takes place in January. At the moment it is not yet clear where Dakar 2028 will take place, because it usually changes the country every 5 years and there is no official announcement until today.

    What we do know is that we will have around 14 days of riding and more than 5000km of special stage with a high percentage of dunes. In addition, there will be up to 450km of connecting roads every day, which will result in an estimated 10 hours or more of riding time per day.

    I'll start in the Rally2 class with a service team behind me. This gives me more time to rest, a lower risk of crashes and I can concentrate on maintaining a good speed.

    ~14 days of riding
    5000+ km special stage
    450 km connecting roads per day
    10 h+ riding time per day

PREPERATION

To perfect my navigation and increase speed in 2026, I'll focus on desert training and motocross, improving my speed, control, and technical abilities. The intensity and precision of motocross will complement desert training, ensuring I'm prepared for high-speed challenges.

Beyond bike training, I will also take in an Ironman triathlon to push my physical and mental endurance to the next level, ensuring I'm fully prepared for the demands of the Dakar.

I'll participate in select smaller rallies in Africa to test my skills under competitive conditions and gain valuable experience for the Dakar Rally. Every moment of preparation is focused on making me stronger, faster, and ready for the ultimate challenge.

QUALIFICATION

There will be two races of the FIM World Rally-Raid Championship in which I will participate in order to qualify for the Dakar.

01

RALLYE DU MAROC

October 2026

Morocco, the country of the Rally Raid, offers a great variety of terrain. The 1600km special stage will be completed in five days of racing. With difficult navigation and demanding routes, this is the last chance to prove that I'm ready for the big Dakar Rally. I have already finished 3rd in 2021.

02

ABU DHABI DESERT CHALLENGE

March 2027

One of the most prestigious international cross-country rallies in the world. A five-day race with over 2000 km and 100 m high dunes. A race that gives riders a good taste of a typical Dakar week.

Partnership

COOPERATION & SPONSORING

Why me

What you get when you back me

  1. 01

    I podium against the men

    European Championship 2025: 1st in the women's class and 2nd in the 450ccm FIM overall classification. Baja555 Romania 3rd, Rally Galicia 4th - all in the open ranking, where women and men are scored together.

  2. 02

    I win, and I keep winning

    Five Italian championship titles, the 2025 European title, and wins at the Hellas Rally, Baja555 and Rally Galicia. Five seasons of results, not one lucky year.

  3. 03

    You get three years, not one race

    2026 in the desert, 2027 the Abu Dhabi qualification, 2028 the Dakar. Attention grows with every step. A partner joining now is part of the whole story instead of buying into the finale.

  4. 04

    More than a logo on a fairing

    I run the Swiss Motorcycle Academy, I speak on stage, I demonstrate riding technique and I guide desert training. Your marketing team gets something to work with - events, content, an experience for your people.

  5. 05

    A story that works beyond motorsport

    I first sat on a motorbike just before turning 25 and put it in the ground after five metres. I was told what I would never manage. Today I am European Champion. "everything is jessible" is a message a brand can carry far outside the paddock.

Rallies fascinate people all over the world. The Dakar Rally, for example, gets huge attention with over 1 billion TV viewers from 190 countries. By becomming a Sponsor you will boost the visibility of your company thanks to the different communication tools available: TV, Website, Social Networks, local and international press.

Even away from the big events and throughout my entire Road to Dakar, you will find regular articles on social networks and newspapers like moto.it. In addition, there will be dedicated promotions on my channels to put your brand and products in the spotlight.

It is important for me to be able to give something back. I want my partners to enter into a collaboration that adds value for them. How about a speaker or live riding demonstration for your next corporate event or trade show? Maybe a personal training session or a tour in the desert as an incentive for your employees?

Let's get in touch and talk about ideas!

Jasmin Riccius on stage with a microphone at a Red Bull event
On stage, not just on the bike.

Branding

Your logo where the cameras are.

  • Logo position on bike, racing gear and helmet
  • Visible in every race photo, TV frame and press article
  • Named in the team presentation of every event

Speaker & Events

Me in front of your people.

  • Talk at your corporate event, trade show or customer evening
  • Rally bike on site, riding technique demonstrated live
  • Available in German and English

Experience

For your team - or for anyone who wants to come along.

  • Desert and dune training in Tunisia
  • Enduro technique and navigation training
  • As a company incentive, a private booking or a riding holiday
  • Small groups, coached by me personally

Testing & Feedback

Real-world data on the parts you actually sell.

  • Your production parts under rally raid conditions, not on a test bench
  • Structured feedback - I coach for a living and can describe what happens
  • Wear and durability across a full season, documented
  • Your product in front of every rider I train

Media & Social

Your brand in the story, not just on the bike.

  • Two dedicated posts per race weekend
  • Named in every race report on my channels
  • Coverage in the motorsport press, e.g. moto.it
  • Photo and video material for your own channels
KTM 450 Rally Factory Replica with the areas available for sponsor logos marked in blue
Your logo in the places marked in blue.As well as on the clothes and helmet.

The market

Women's sport is the fastest growing part of European sponsorship

This is not a plea, it is a trend your marketing department already tracks. Sport accounts for 24.8 billion euros of the European sponsorship market and grows by around 6 percent a year - but women's sport grows far faster. The number of sponsorship deals in Europe's major women's leagues rose by 53 percent in three seasons, 181 new agreements.

Worldwide, revenue in elite women's sport has tripled since 2024 and passes 3 billion US dollars in 2026. Europe accounts for 434 million of that and is, alongside North America, one of the two leading markets.

Rally raid adds something those numbers do not capture: it is one of the few sports where women and men are scored in the same classification - and where a result against the men is a headline in itself.

Sources: European Sponsorship Association (2025), Deloitte Women's Elite Sports Report (2026), SportsPro (2026)

The stage in 2028

What a Dakar start is worth

These numbers belong to the Dakar Rally, not to me - but they are the stage I am working towards. A partner who joins now is on the bike when it gets there.

1 bn TV viewers
190 countries
70 TV channels
1600 h media coverage

Broadcast in 190 countries through 70 TV channels

  • Eurosport
  • ESPN
  • Red Bull TV
  • Sky Italia
  • France 3
  • L'Équipe
  • RTVE
  • TNT Sport
  • Peacock
  • SBS
  • beIN Sport
  • SuperSport
  • RTL 7
  • RTBF
  • Sport TV
  • MBC Action
  • J Sports
  • Sky Sports NZ
  • FloSports
  • Caracol
  • RCN
  • América TV
  • El Doce
  • Ecuavisa
  • Mega TV
  • Racer Network
  • Autosport
  • Sport.Mediaset.it
  • TV3 Catalunya
  • LN24
  • Nova
  • TV3
  • Zhibo TV
  • NTV

Official broadcasters of the Dakar Rally. Source: dakar.com

One of the most followed events on Facebook
One of the most followed events on Facebook

Another way to support

RIDE WITH ME

Support does not have to mean a logo and an invoice. Join one of my trainings and be part of the Road to Dakar instead of just reading about it.

You do not need to be a racer, and you do not need a company behind you. Whether you want to survive your first dune, read a roadbook at race pace, or simply spend a week riding somewhere remarkable - you learn it in the same terrain I prepare in, and every place booked goes straight back into the season.

All trainings run under my own riding school, the Swiss Motorcycle Academy .

  • Desert and dune training in Tunisia
  • Enduro riding technique, from the basics to race pace
  • Navigation and roadbook training
  • Small groups, coached by me personally
  • For individual riders, for groups of friends, or as a company incentive
  • No racing ambitions required - a riding holiday counts too
  • Every booking directly funds the Road to Dakar 2028
Ask about the next dates

Let's get in touch and talk about ideas!

MEDIA

From the road